Behind the Scenes at Hoopsy: What March Looked Like

A person in a black top handles a dark green Amber Hue diffuser box, part of a "What March Looked Like" photo from Hoopsy. The setting features metal shelving stocked with the diffusers, multiple jar candles, and a second-shelf display with three colorful satin ribbons—burgundy, purple, and pale yellow—arranged near two gold-colored tin candles and pine boughs.

March flew by — and honestly, it’s been one of our favourite months in a while.

With Mother’s Day landing a little earlier this year, things got busy fast. We had orders heading out the door left, right and centre, including some gorgeous new box designs that we had a brilliant time putting together.

A New Look for Amber Hue

One project we’re especially proud of? A bespoke diffuser box for Amber Hue, who make beautiful hand-poured soy blend candles, wax melts and more — all wrapped up in their signature black and gold branding.

We designed a custom-sized box finished with soft-touch matt laminate and detailed with gold foil. The result feels every bit as luxurious as it looks, and we think it captures their brand perfectly.

Printed Ribbon Is Here!

After what feels like ages in the making, our printed ribbon is finally live on the website — and we’re so happy to see it out in the world.

If you’ve ever opened a beautifully wrapped package and noticed that one extra little detail that makes it feel truly special, that’s exactly what personalised ribbon does. It’s one of those finishing touches that turns good packaging into something memorable — the kind of thing your customers notice, photograph and share.

Our printed ribbon is available in a range of lengths, so whether you’re tying a handful of gift boxes or working through a full production run, you can order what you actually need.

If you can’t spot the exact colour or size you’re after just yet, drop us a message. We’re adding to the range all the time.

A Little Glow-Up on the Way

You might notice a few things looking a bit different around here soon. We’re working on some refreshed branding over the next few weeks — same name, same products, just a bit of a polish. Once it’s all finalised, the studio is getting a fresh coat of paint too. Think of it as spring cleaning with a creative twist.

Coming Soon: Our Weekly Video Series

This is the one we’re most excited about.

Starting this Sunday, we’re launching a weekly video series all about packaging your products. Each episode will cover ideas and inspiration — from simple styles you can create at home to more polished options, plus new solutions we can offer here at Hoopsy.

It’s something we’ve wanted to do for a long time, and we genuinely can’t wait to share it with you. Keep an eye on our socials for the first one!

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